We’re Almost There: 66 Percent of People in Top Digital Markets Will Own Smartphone in 2018
Smartphone adoption in the world’s top digital markets hasn’t slowed down. In fact, 66.5 percent of individuals in key digital…
ZenithOptimedia
Read More
Goodbye Internet, Hello Smartphone? Two thirds of People Will Own Smartphone by 2018
We may be entering the smartphone era in a big, big way. A new report from ZenithOptimedia forecasts that 66.5…
It’s a Mobile World and Newspapers Are Paying The Price for it
According to the eye-opening findings of a new ZenithOptimedia report, mobile internet advertising will overtake newspaper advertising in 2016 (accounting…
ZenithOptimedia and NinthDecimal Partner for Industry-First In-Store Measurement Platform
ZenithOptimedia and NinthDecimal have just inked a deal to partner and introduce a new standard of omni-channel measurement and audience…
Say Hello to the Industry’s First Omni-Channel In-Store Measurement Platform
ZenithOptimedia and NinthDecimal announced on Monday a new partnership that will usher in what they call the “industry’s first omni-channel…
Digital Ad Tech Driving Annual Ad Spend
In ZenithOptimedia’s new Advertising Expenditure Forecasts, global ad spend is predicted to grow 5.3% to reach $523 billion this year….
Global Ad Spend to Suffer on Japan Earthquake, Middle East Turmoil
Fallout from the devastating earthquake that ravaged Japan last month and the lingering tensions and political turmoil across the Middle…