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Yahoo

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Verizon’s Yahoo Acquisition Worth Celebrating, Says AOL Chief

Kevin Matthies7 years ago2 mins

On Monday, the news became official. Verizon and Yahoo! announced that they have entered into a definitive agreement under which…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News

Yahoo Pushes New Content Marketing Offerings

EmmaM7 years ago1 mins

Ahead of the weekend, Yahoo! announced the launch of Yahoo Storytellers, a full service content marketing studio for brands and…

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  • Announcements
  • Infographics
  • Marketing Strategy
  • News

Yahoo Highlights The Explosion of Native Advertising

Kevin Matthies8 years ago1 mins

Native advertising is working out well for Yahoo. Just how well? The company has just released a new infographic that…

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  • Mobile Marketing

Yahoo Plays Up the Positive at Mobile Dev Conference, Despite Recent Struggles

Barton8 years ago1 mins

When Yahoo CEO Marissa Mayer took the stage last week at the firm’s annual conference for mobile app developers, her…

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  • Announcements
  • Mergers And Acquisitions
  • News
  • Rumors

What’s Next for Yahoo? Board of Directors Forms Independent Committee to Figure it Out

michael8 years ago1 mins

With rumors swirling that Yahoo may soon be the target of a high profile acquisition, the company is making it…

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  • Announcements
  • Mergers And Acquisitions
  • News

Yes, It’s True: Verizon Confirms Company Considering Bid for Yahoo

michael8 years ago1 mins

Less than a year after it agreed to acquire AOL for $4.4 billion, telecommunications giant Verizon is weighing a bid…

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  • Marketing Strategy
  • Mobile Advertising

Yahoo Causes Ballyhoo with Email Restriction on Test Group of Email Users

Jonathan8 years ago1 mins

Ad blockers are a big topic of conversation as of late and for good reason. Their prevalence could upset much…

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  • Marketing Strategy
  • Mobile Social

Google, Yahoo Playing Nice in Mobile, Desktop Search Agreement

EmmaM8 years ago1 mins

In its Q3 2015 results published yesterday, Yahoo didn’t wow on profits, but there was some good news burried in…

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  • Announcements
  • News

WSJ: Yahoo’s Marketing Chief Kathy Savitt Steps Down

michael8 years ago1 mins

The Wall Street Journal is reporting that Yahoo’s marketing chief Kathy Savitt is leaving the prominent Internet company. Savitt, who…

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  • Android
  • Announcements
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  • iPhone
  • Mobile Apps
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Yahoo Launches Livetext as a ‘New Way to Connect’

Kevin Matthies8 years ago1 mins

Yahoo is at it again — making another bold move in the realm of mobile communications. According to an announcement…

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