Tuesday MMA Webinar is All About Unlocking the Power of Place
This afternoon, the Mobile Marketing Association (MMA) and xAd will present an interesting new webinar. With location now a cornerstone…
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Report Shows Difference Between Gen Xers and Millennials on Mobile
The findings of a new study from xAd and Telmetrics with Nielsen point to some fascinating audience insights based on…
LiveRamp Introduces Data Onboarding for Mobile Devices
On Monday in San Fracisco, the team at LiveRamp, a technology provider for data onboarding, announced support for data onboarding…
Report: Millennials Rule in Mobile Banking
According to the findings presented in this year’s xAd/Telmetrics Mobile Path to Purchase Study, banking and finance mobile users are…
New Report Highlights Emerging Trends in Mobile Advertising
xAd is touting the release of its latest quarterly report, Mobile-Location Insights Q1 2013. In the new report, the mobile…
The Dirty Truth of GPS-Generated Location
The following is a guest contribution by Rip Gerber, Founder, President & CEO of Locaid. It’s no secret that ad…
Local Mobile Advertising Network xAD Announces Acquisition Of Go2 Media
xAD, a relatively new startup that bills itself the “largest mobile local ad network,” today announced the acquisition of Go2…
Local Mobile Advertising Network xAD Lands $4M in Funding, Serves 200M Ads Per Month
One of the largest untapped markets in the advertising space is the local mobile sector, with a market currently estimated at…