Apple Didn’t Design a Winner in New Ad Campaign
Two weeks ago during the June 10th kick-off to Apple’s 2013 Worldwide Developer’s Conference, the company unveiled its latest ad:…
WWDC 2013
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BMW Slams Brakes on ‘iOS in The Car’
Last week, MMW reported that BMW will integrate Siri Eyes Free mode into all of its 2014 vehicles. Notwithstanding its…
A Star is Born at Apple’s WWDC 2013
Before Monday, you had probably never heard of him. But you will again. And many, many more times. Craig Federighi…
Mobile Marketing for Motorists Could Be Big, Says Expert
This week during Apple’s annual developer’s conference, the company accelerated its “iOS in the car” program to better integrate select…
iOS 7: A Stud or Dud for Mobile Advertising?
With hardly an utterance of mobile advertising on stage at San Francisco’s Moscone Center yesterday for the start of Apple’s…
Apple’s WWDC 2013: Top Stories From The Convention
On Monday, Apple unexpectedly restored its Apple Events channel just in time to offer a live video stream of the…
Apple Introduces iTunes Radio at WWDC 2013
They got the name wrong but the service right. In the days leading up to Monday morning’s opening keynote for…
Apple Stuns with ‘Simple’ iOS 7 Redesign
Apple has finally unveiled iOS 7. Demonstrating the vision of Apple’s design guru Jonathan Ive, iOS 7 “defines an important…
Apple Wows with OS X Mavericks
As expected, Apple on Monday showed off what’s next for its Mac OS X operating system. Apple this morning is…
Apple to Offer Live Stream of WWDC 2013 Keynote
This morning, Apple surprised and delighted fans when it unexpectedly restored its Apple Events channel for the Apple TV. Apple,…