DashBid Dishes on New Multi-Platform Video Ad Unit
Mobile Advertising Watch broke the news recently about the latest offering to the mobile ad world from DashBid. According to…
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Just How Hot is Vertical Video? Very!
Vertical video has quickly become one of the most talked-about media formats among brand marketers, says the team at Flite….
All About That Video: New Study Says Video Ad Viewability Increased to 39% Last Quarter
Ready for a new Meghan Trainor song? Maybe like one entitled “All About That Video”? Yes, we know. She won’t…
Va-va Voom for Mobile Video? Vidcoin's Buffering Tech for Mobile Ads Could Make Device Owners Very Happy
There are many things in life about which people say, “The waiting was the worst part.” Of course, consumers today…
Online Videos Now Watched More On Mobile Devices
Since the online video boom that followed the launch of YouTube, top brands and businesses — and everyday small business…
FreeWheel: Smartphone Share of Video Ad Views Growing in the UK
According to a recent report from FreeWheel, 17 percent of its digital video ad views in the UK were served…
Consumer Goods the APAC Video Ad Leader
According to video advertising platform Videology, the greatest share of digital video ads being served in Asia-Pacific are for consumer…
Facebook Buys LiveRail to Improve, Serve Video Ads
Facebook has purchased video ad tech startup LiveRail, a company which connects marketers to publishers on web and mobile. LiveRail…
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared the results of its first-ever Mobile Video Benchmark Study. The study, commissioned by…
Metrics Matter More Than Ever in Video Marketing
According to a recent post on the Digital Marketing Blog, the one sure-fire way to know if your video advertising…