The Weather Channel Making Mobile a Higher Priority
On Thursday, The Weather Channel – along with its launch sponsor Westin Hotels & Resorts – raised the curtain on…
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TWC First To Launch Cross-Platform Ad-Unit For Online & Mobile Web
A problem facing publishers wanting to leverage the power of mobile advertising is the fact that the Online ad units…
Enhanced Segmentation Targeting Hits Mobile Marketing
Segmentation-based targeting has been around forever in the advertising world. In consists of taking data from the U.S. Census, and…