Have Your Cake and Eat It, Too: Content Marketing Can Augment Traditional Advertising
“Given its long-term value, content marketing is quickly taking over traditional advertising as the preferred medium to reach customers. With…
traditional advertising
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Fiksu Data Shows Mobile Advertising Outperforming Traditional Advertising
Fiksu has just published the findings of a new study showing that the cost per engagement of mobile app advertising…
Mobile, Online Video Release Brings Big Bucks to Comic Louis CK
The 12 days of Christmas were particularly good to comedian Louis CK. This week, the popular actor and stand-up comedian…
Ad Agencies & Integrated Mobile Marketing
As I look at offerings from most traditional advertising agencies, I’m usually disappointed as to how limited their mobile marketing…