First Look: Time Expands to Record Breaking Audience
MMW learned Monday that Time Inc. now reaches its largest digital audience ever with more than 139 million monthly unique…
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Time Teams with Audience Analytics Powerhouse Parse.ly
Ahead of the weekend, Time Inc. announced it is teaming up with Parse.ly, a top provider of audience insights for…
TIME Tells All: Consumers Want More Custom Marketing Content
Two in three consumers have greater trust in custom content than traditional advertising, according to a new study conducted by…
Time Launches New Video First Brand
On Monday, Time Inc. launched Coinage, a new video-first brand covering personal finance that runs across 22 Time Inc. sites….
Adelphic’s Self-Service Programmatic Capabilities Tapped to Boost Viant’s People-Based Offerings
Time Inc.’s Viant, a so-called “people-based” advertising technology company, has signed an agreement to acquire Adelphic, a company that provides…
Time Rolls Out Multi-Platform Virtual Reality Brand
This week, LIFE VR, Time Inc.’s dedicated virtual reality platform, has officially launched. The platform, as our friends at VRJournal…
Sprint and Time Inc. Form Mobile Alliance
Sprint and Time Inc. have just announced a mobile content, advertising and retail alliance. As part of the arrangement, Time…
Amazon Rolls Out ‘Send to Kindle’ Button
According to Amazon CEO Jeff Bezos, the profitability of eBooks is through the roof, as this “multi-billion dollar category” enjoyed…
Major Joint Publishing Endeavor Comes to iPad This Week
In what amounts to one of the biggest joint digital publishing endeavors in recent memory, Next Issue Media – a…
The ‘Time’ is Right for Apple’s Digital Subscriptions
Beginning today for consumers in US and Internationally, Time Inc. is making digital subscriptions of all 20 of its consumer…