The Weather is Changing for Android
Android’s momentum over iOS continues in the form of a most-interesting revelation from The Weather Channel. As it turns out,…
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Mobile Helping Masses Get an ‘AcuRite’ Weather Forecast
Based on the juggernaut ratings and iconic pop culture status of the Weather Channel, it’s clear Americans are fascinated by,…
The Weather Channel to Launch Hyper-Local Ad Targeting Solution
On Monday, The Weather Channel announced plans to boldly go where the venerable weather information titan has never gone before….
iOS Weather Channel App Proves Sunny with a Chance of Upgrade
The winds of change are blowing for The Weather Channel App for iOS. On Thursday, The Weather Channel companies (TWCC)…
It’s Raining Tweets at The Weather Channel
At The Weather Channel, the forecast calls for social media and a strong chance of tweets. Unveiling a new partnership…
The “Open Rich Media Mobile Advertising Initiative” Aims To Solve Fragmentation
Companies including The Weather Channel, Crisp Wireless and Tringapps have created what’s called the “Open Rich Media Mobile Advertising Initiative…
TWC First To Launch Cross-Platform Ad-Unit For Online & Mobile Web
A problem facing publishers wanting to leverage the power of mobile advertising is the fact that the Online ad units…
Budweiser Put Forth Diverse Mobile Efforts in 2009
The marketing team at Budweiser can sit back, crack a cold one, and salute to what was a successful year…
Enhanced Segmentation Targeting Hits Mobile Marketing
Segmentation-based targeting has been around forever in the advertising world. In consists of taking data from the U.S. Census, and…