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March 31, 2023
Mobile Marketing Watch

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The Weather Channel

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The Weather is Changing for Android

michael10 years ago1 mins

Android’s momentum over iOS continues in the form of a most-interesting revelation from The Weather Channel. As it turns out,…

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  • Announcements
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Mobile Helping Masses Get an ‘AcuRite’ Weather Forecast

michael10 years ago1 mins

Based on the juggernaut ratings and iconic pop culture status of the Weather Channel, it’s clear Americans are fascinated by,…

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The Weather Channel to Launch Hyper-Local Ad Targeting Solution

michael11 years ago1 mins

On Monday, The Weather Channel announced plans to boldly go where the venerable weather information titan has never gone before….

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iOS Weather Channel App Proves Sunny with a Chance of Upgrade

michael11 years ago1 mins

The winds of change are blowing for The Weather Channel App for iOS. On Thursday, The Weather Channel companies (TWCC)…

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  • Announcements
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It’s Raining Tweets at The Weather Channel

michael12 years ago1 mins

At The Weather Channel, the forecast calls for social media and a strong chance of tweets. Unveiling a new partnership…

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  • Announcements
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  • Mobile Advertising
  • Mobile Devices
  • Mobile News
  • Predictions

The “Open Rich Media Mobile Advertising Initiative” Aims To Solve Fragmentation

justinmontgomery12 years ago1 mins

Companies including The Weather Channel, Crisp Wireless and Tringapps have created what’s called the “Open Rich Media Mobile Advertising Initiative…

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  • Announcements
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TWC First To Launch Cross-Platform Ad-Unit For Online & Mobile Web

justinmontgomery13 years ago2 mins

A problem facing publishers wanting to leverage the power of mobile advertising is the fact that the Online ad units…

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  • iPhone
  • Marketing Strategy
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Budweiser Put Forth Diverse Mobile Efforts in 2009

michael13 years ago3 mins

The marketing team at Budweiser can sit back, crack a cold one, and salute to what was a successful year…

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  • Mobile Analytics
  • News

Enhanced Segmentation Targeting Hits Mobile Marketing

justinmontgomery14 years ago4 mins

Segmentation-based targeting has been around forever in the advertising world.  In consists of taking data from the U.S. Census, and…

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