Report: Real Time Data, Automation, Email Are Keys to Driving Sales
The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time…
the Relevancy Group
Read More
Tough World Out There for Advertisers Trying to Master Multichannel Marketing
Though a June, 2015 study by Lewis PR indicated that 84 percent of senior marketers worldwide say multichannel marketing is…
Marketers Concerned with Mobile Ad Spending, ROI
Marketers remain far from free of concern when it comes to mobile ad spending and their ROI. A new study…