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Teradata

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Teradata, Localz Focus on Location-Based Individualized Marketing

michael1 mins

Teradata Marketing Applications is teaming with Localz to forge a new global partnership to provide what they are calling “micro-location…

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  • Mobile Advertising
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Teradata Taps Urban Airship as Integration Partner

michael1 mins

It’s a mighty promising coupling about which you’re going to hear more in the days and weeks ahead. On Wednesday,…

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  • Mobile Marketing

The Future of Marketing: 90% of Marketers Say It’s All About Getting Personal

michael1 mins

On Thursday morning, MMW was briefed by a representative from Teradata Corp., the big data analytics and marketing applications company,…

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What’s Hampering Corporate Efforts to be Data-Driven?

michael1 mins

MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and…

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Teradata Looks to Enhance Global Mobile Marketing Strength With Latest Acquisition

EmmaM1 mins

Teradata Corp., a big data analytics and marketing applications company, says that in December it rather quietly acquired Appoxee, a…

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Infographic: CMO’s Will Outspend CIOs on Technology by 2017

michael1 mins

How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? That’s the…

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