Teradata, Localz Focus on Location-Based Individualized Marketing
Teradata Marketing Applications is teaming with Localz to forge a new global partnership to provide what they are calling “micro-location…
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Teradata Taps Urban Airship as Integration Partner
It’s a mighty promising coupling about which you’re going to hear more in the days and weeks ahead. On Wednesday,…
The Future of Marketing: 90% of Marketers Say It’s All About Getting Personal
On Thursday morning, MMW was briefed by a representative from Teradata Corp., the big data analytics and marketing applications company,…
What’s Hampering Corporate Efforts to be Data-Driven?
MMW was briefed Thursday by the team at Teradata on its fascinating new global study. The big data analytics and…
Teradata Looks to Enhance Global Mobile Marketing Strength With Latest Acquisition
Teradata Corp., a big data analytics and marketing applications company, says that in December it rather quietly acquired Appoxee, a…
Infographic: CMO’s Will Outspend CIOs on Technology by 2017
How do today’s marketers truly view their ability to harness and leverage big data to produce measurable results? That’s the…