Recency: Are You Retargeting At The Wrong Time?
The following is a guest contributed post from Bryan MacDonald, EVP of Product and Strategy at Remarketable Delivering the right…
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Ad Tech Companies Consolidation Coming? One Commentator Thinks So
There’s a great commentary by Matt Kapko, who covers social media for CIO, that anyone toiling in the fields of…
Digital Technology Playing a Larger Role Ads Targeting Voters
There has been much debate in the last few major elections about what role digital advertising or digital technology in…
New Mobile Retargeting Solution Generating Buzz
LiquidM, a white-labeled Mobile Advertising Management Platform (MAMP), has launched its new mobile retargeting capabilities to help mobile developers and…
Mobile Marketers: Are You Near Me Now?
It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness. Back…
Apple, eBay, Google Marching Into The Indoor Location Market
According to ABI Research, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on…
Twitter Tinkering With Browser and Email Based Ad Targeting
Microblogging juggernaut and emerging mobile advertising titan Twitter is setting its sights on your email and browsing history. Experimenting with…
Google Acquires Teracent for Real-Time Mobile Ad Customization
Google is on a mobile-ad buying frenzy. Earlier this week, the search giant announced that it acquired Teracent, a display…