More Companies Focusing on Geo-Targeted Mobile Advertising
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using…
Targeted mobile advertising
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Report: Millennials Rule in Mobile Banking
According to the findings presented in this year’s xAd/Telmetrics Mobile Path to Purchase Study, banking and finance mobile users are…
Twitter Gearing Up for Ambitious Ad-Retargeting Exchange
The hottest rumor in social media today is that Twitter is gearing up to establish an exchange comparable to FBX…
Millennial Media Publishes Comprehensive Year in Review SMART Report
On Tuesday, Millennial Media published a special Year in Review edition of the SMART report. With a year-over-year look at…
Jumptap Survey Reveals Targeting as The Primary Aim of Mobile Marketers
According to the findings presented in the freshly published Jumptap and Digiday State of Mobile Advertising Survey, targeting is the…
Mobile Response Targeting Unveiled by BlueHornet Networks
This week, the folks at BlueHornet – a prominent enterprise email marketing provider – rolled out their latest endeavor, which…
Jumptap Unveils New Mobile Partnerships to Bolster Ad Targeting
The targeted mobile advertising gurus at Jumptap have announced new partnerships with four industry-leading providers of primary off-line data: Acxiom,…
Yahoo Mail Steals a Page from Gmail for Improved Ad Targeting
The targeted advertising gurus at Google have apparently inspired one of their rivals to pick up the slack on targeted…