First Look: Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus
MMW learned Monday that Tapjoy — the Maximum Impact Platform for mobile advertisers and app developers — is launching two…
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Tapjoy Holiday Prediction: Mobile Gamers to Install and Play More Games
Three-quarters of mobile gamers say they are likely to download a new game during the holidays. That’s according to a…
First Look: Tapjoy Announces Major Growth in Audience Reach
MMW was privy to an advance look at some big news from Tapjoy ahead of the weekend. We can now…
Tapjoy: Mobile Gamers Prefer Rewarded Ads By 4-to-1 Margin
On Tuesday, MMW was privy to a new report from Tapjoy, which finds that consumers want their apps free and…
Tapjoy Touts New Rewarded Advertising Report
MAW broke the news Monday that Tapjoy is once again proving to the mobile advertising world why it’s at the…
Predictive Analytics Comes to Mobile Ad Mediation
Ahead of the weekend, Tapjoy announced a partnership with ironSource that will combine Tapjoy’s user level segmentation and predictive analytics…
Tapjoy Rolls Out Integrated Attribution Program for Mobile Tracking Partners
This week, the team at Tapjoy announced a new Integrated Attribution Program to enable app marketers to optimize their ad…
Leading Mobile Ad Platform Reaches for the Cloud with New Partnership
Capping off a full stretch of recent cloud-related news, Equinix — a global interconnection and data center company — tells…
Analytics Company 5Rocks Acquired by Mobile Advertising Giant
In a new interview with NativeMobile this week, Tapjoy CEO Steve Wadsworth confirmed that his ad network has acquired analytics…
Meet The Modern 'Mobile Money Manager'
According to a new report from mobile ad network Tapjoy, it is safe to say that, as Tax Day looms,…