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Super Bowl

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Exclusive: First Time Super Bowl Advertiser Hits and Misses

michael9 years ago1 mins

On Thursday, MMW was given an exclusive first look at a new infographic from the team at Fluent, an ad…

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  • Announcements
  • Marketing Strategy
  • News
  • Platforms

It’s a Sell Out! NBC Celebrates Victory for Super Bowl Ad Success, Says 15 First-Time Advertisers Joined Pile-On

Barton9 years ago1 mins

NBC has done it. Though inking 30 second ad deals for a cool $4.5 million a pop couldn’t have been…

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  • Announcements
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  • Mobile Apps
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  • Technology

Super Bowl XLIX Brings Out Creative App Marketing

EmmaM9 years ago1 mins

There’s nothing like the Super Bowl to bring out the utmost in marketing creativity. Noolkol, a technology startup, has just…

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  • Announcements
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  • Mobile Marketing
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Forget Black Friday! Digital Marketers Have Already Moved on to Superbowl XLIX

Barton9 years ago2 mins

There’s still a lot of Halloween candy in the house — and the holiday tree isn’t even up — but…

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MMW Op-Ed: Super Bowl XLVIII Changes the Mobile Ad Space

michael10 years ago1 mins

The following is a guest contributed post from Matthijs Keij, Co-founder & CEO of FlxOne. The Big Game is history…

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  • Announcements
  • iPhone
  • Mobile Devices
  • News
  • Platforms
  • Smartphones

Apple Goes Fully Mobile for New Ad

MikeR10 years ago1 mins

On Sunday, as millions of Americans were soaking in the Super Bowl ads that went for a reported $4 million…

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  • Marketing Strategy
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  • Predictions

Why Digital Advertisers May Want to Revisit The Icons of the 80's

michael10 years ago1 mins

The Broncos weren’t the only ones to get manhandled during the Super Bowl last night. A number of commercials broadcast…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Advertising Campaigns
  • Technology

MMW Op-Ed: Big Game, Big Data, Big Opportunity

michael10 years ago2 mins

The following is a guest contributed post by Patrick Marrinan, VP of Sales at I.Predictus. Every year, the Super Bowl…

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  • Announcements
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  • Mobile Devices
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MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising

michael10 years ago2 mins

The following is a guest contributed post by Matthijs Keij, Co-founder and CEO of FlxOne. Gone are the days of…

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  • Announcements
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Mobile Video Shares Are The New Yardstick for Top Super Bowl Commercials

michael10 years ago1 mins

Last year’s Super Bowl video ads attracted almost twice as many shares online as the previous year. And 2014’s commercial…

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