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strategy analytics

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Sponsored Data Can Evolve to Take Mobile Marketing to New Places, Says Strategy Analytics

Kevin Matthies4 mins

Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors and the right user segments, says…

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  • Android
  • News
  • Smartphones

Strategy Analytics Sees Global Android Smartphone Shipment Surge

michael2 mins

According to freshly published research from Strategy Analytics, global smartphone shipments reached 375 million units in the third quarter of…

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  • Announcements
  • Marketing Strategy
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  • Smartphones
  • Technology

Strategy Analytics: Mobile Enterprise Business Applications Market Rise to $63.0 Billion by 2020

Barton1 mins

Gina Luk, Senior Analyst of Mobile Workforce Strategies and author of “The State of the Mobile Enterprise Business Application Market,”…

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  • Mobile Advertising
  • Mobile Marketing
  • Technology

Big Market Getting Bigger: Global Mobile Media Set for Explosive Growth

michael1 mins

According to the presented findings of a new report from Strategy Analytics, consumer and advertising expenditure on smartphone mobile media…

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  • Technology

Apple Tumbles to Samsung as Smartphone Shipment Leader

ChristaH1 mins

New data from Strategy Analytics reveals that global smartphone shipments grew 21 percent annually to reach 345 million units during…

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  • Announcements
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New Report Says Travelers are App Junkies

Kevin Matthies1 mins

As first reported by our sister site mGamingWatch, a recent report authored by Strategy Analytics — “TripAdvisor: A Gateway App”…

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  • Announcements
  • Marketing Strategy
  • News
  • Technology

When it Comes to Social Network Ad Spend, The Clear Winner Is…

Barton1 mins

According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the…

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  • Announcements
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U.S. Now Leads Ad Spending Per Capita

michael1 mins

Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According…

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  • Announcements
  • News
  • Platforms
  • Technology

Enterprise Mobility Inches Up The Investment Agenda

EmmaM1 mins

New insight shared with MMW from leading researchers at Strategy Analytics shows that enterprise mobility is slowly but steadily becoming…

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  • Android
  • Announcements
  • Mobile Devices
  • News
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  • Smartphones
  • Technology

It’s One Small Step for iOS, One Giant Leap for Android

tricia1 mins

Apple announced during its latest earnings conference call last week that the company has now shipped one billion iOS devices….

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