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March 31, 2023
Mobile Marketing Watch

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What Brands Can Learn From Target’s Approach to Hispanic Marketing

michael5 years ago8 mins

The following is a guest contributed post from Parker Morse, CEO and Founder of H Code Media. Two years ago,…

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  • Marketing Strategy
  • Opinion

The Future May Be AI Powered – But We’re Not There Yet

EmmaM5 years ago6 mins

The following is a guest contributed post by Blis President Harry Dewhirst. Current AI systems use training algorithms and brute-force…

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  • Marketing Strategy
  • Mobile Marketing
  • Opinion

Are You Selecting The Right Advertising Channel For Mobile Users?

michael5 years ago7 mins

The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency…

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  • Marketing Strategy
  • Mobile Marketing
  • Opinion

Picking The Right Advertising Channel For Mobile Users

michael6 years ago7 mins

The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

How to Use Competitions and Incentives in Your Customer Acquisition Strategy

michael6 years ago8 mins

The following is a guest contributed post by Priscilla de Groot, Customer and Partner Marketing Manager at Mapp Digital  …

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  • Marketing Strategy
  • News
  • Opinion
  • Technology

deltaDNA CEO Talks Mobile Ad Strategy

michael6 years ago8 mins

The following is a guest contributed post from Mark Robinson, CEO of deltaDNA, creator of SmartAds. In free-to-play (F2P) mobile…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

New School: IAB Primer Educates Brands on Best Practices in Mobile

Kevin Matthies6 years ago3 mins

The Interactive Advertising Bureau (IAB) has just released what it calls “Mobile Identity Guide for Marketers,” which highlights the approaches…

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  • Marketing Strategy
  • Mobile Advertising

More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition

Barton6 years ago3 mins

If digital/social marketing was the business equivalent of a band’s cowbell, hotels would be replicating the famous Saturday Night Live…

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  • Marketing Strategy
  • Mobile Marketing
  • Opinion

3 Proven Conversion Strategies Anyone Can Use

michael6 years ago6 mins

The following is a guest contributed post from Momchil Kyrurkchiev, the CEO and co-founder of Leanplum. TextNow, a company offering…

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  • Marketing Strategy
  • News
  • Opinion
  • Technology

deltaDNA CEO Talks Mobile Ad Strategy

michael6 years ago8 mins

The following is a guest contributed post from Mark Robinson, CEO of deltaDNA, creator of SmartAds. In free-to-play (F2P) mobile…

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Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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