Tech Under the Tree: New Study Shows 74% of Respondents Plan to Shop Online and In-Store for Tech This Holiday Season
Take heart, ye merchants of smartphones, laptops, iPads, and other tech devices. According to a just released report from digital…
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MMW Op-Ed: The Holidays Are Officially Here, But Is Your Retail E-Commerce Strategy Ready?
The following is a guest contributed post to MMW from David Hsieh, Vice President of Marketing for Instart Logic. Unless…
The Marketing Blitz Worked! Stores Preparing for 'Insane' Holiday Shopping in Weeks Ahead
With unprecedented gobs of marketing cash invested in targeting consumers across multiple platforms in recent weeks, the momentum of the…
In Millennial World, Social Shares More Influential in Purchasing Decisions
Millennials aren’t shy about promoting what they like. According to a June 2014 study by ShareThis, 25% of US millennial…
Time for Startups to Amp Up Their Mobile Game for the 2014 Holiday Shopping Season
The holidays bring with them the biggest and busiest shopping season of the year. Consequently, taking advantage of Black Friday,…
eBay Launches ‘Shop The World’ Marketing Campaign
On October 13th eBay launched their holiday “Shop The World” marketing campaign on Twitter, Facebook, Pinterest, Instagram, LinkedIn and Google+…
Is Your Mobile Device Poised to Become Your Personal Shopper?
Online marketing has long targeted shoppers by their web browsing habits, but when combined with mobile’s ability to track consumer…
Retail Goes Real Time: Swrve Announces Data Integration, iBeacon Support
Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to…
North American Bancard Improves Workflow And Payment Tools
One thing all businesses who utilize the in-store, online, and mobile payment processing solutions from North American Bancard (NAB) have…
Why Your Digital Marketing Shouldn't Ignore 'Silver Surfers'
Today, digital marketers are stepping up their efforts to rope in prospective customers from practically every demographic there is. But…