Rovio, MSQRD and Others Use A/B Testing For Pre-Launch App Marketing. Here is Why
The following is a guest contributed post from Liza Knotko from Splitmetrics. App Store Optimization (ASO) has undergone substantial transformations….
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Rovio Finding Advertising Success on Mobile
Last week, Rovio, makers of the legendary Angry Birds franchise, announced the enormous success of its video channel, ToonsTV. ToonsTV…
Rovio Says Angry Birds Friends Launches This Thursday
Angry Birds fans have fewer than 24 hours to wait before Rovio drops the next installment of its hugely popular…
Rovio Implementing Video Strategy in Angry Birds Platform
Rovio Entertainment announced Monday that it is bringing its weekly Angry Birds Toons animated series to mobile users. “Setting an…
Angry Birds Finally Runs Free on iOS
Talk about ruffling some feathers. As of Thursday morning, Angry Birds are running wild and free – literally – in…
Rovio Resolves to Become Top Digital Advertising Destination
As the maker of some of the hottest games in the history of mobile through the Angry Birds franchise, Rovio…
Mobile Advertising Firm Acquired by Phunware
Largely lost in the shuffle of incoming 2013 headlines was the acquisition of TapIt Media Group earlier this week by…
Rovio Sets Mobile Marketing Sights on China
At Friday’s much anticipated Angry Birds’ Star Wars Press Conference in Shanghai, China, Rovio – the makers of the juggernaut…
Rovio’s Little ‘Piggies’ Go to The Bank
Rovio probably couldn’t stop making money at this point if it wanted to. The maker of the white-hot Angry Birds…
Rovio Says Angry Birds Headed for Mars
It looks like the Curiosity rover isn’t the only human-made entity coming to the red planet. According to a major…
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