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March 26, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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DDB Chicago, Celtra Partner for Rich Media Mobile Advertising

michael10 years ago1 mins

On Wednesday, the team Celtra Inc. – a leader in rich media mobile advertising and analytics – announced a “strategic…

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  • Announcements
  • Developer
  • HTML5
  • Marketing Strategy
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TapIt! Debuts Proprietary RTB-Enabled Mobile Advertising Platform

justinmontgomery11 years ago1 mins

It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app…

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  • HTML5
  • Marketing Strategy
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  • Mobile Advertising Campaigns
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How HTML5 Is Changing Mobile Advertising

justinmontgomery11 years ago1 mins

The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising. In today’s mobile world, smartphone users…

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  • Marketing Strategy
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  • Smartphones
  • Video

Millennial Media Details Successful RIch Media Mobile Campaign for Green Lantern Debut Across Europe

justinmontgomery11 years ago2 mins

To gear up for the pan-European release of the movie Green Lantern this summer, mobile advertising powerhouse Millennial Media teamed…

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  • Announcements
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Millennial Media Launches New Mobile Advertising SDKs for Android & iOS, Debuts New “Client Ads” Solution

justinmontgomery11 years ago1 mins

Millennial Media announced recently that its updated its mobile advertising SDKs for both Android and iOS, as well as introduced…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Apps
  • Mobile Devices
  • Mobile News
  • Smartphones
  • Tablet Devices

IAB Debuts Initiative To Standardize Rich Media Mobile Ad Units

justinmontgomery12 years ago1 mins

The IAB is trying to standardize the way rich media mobile ad units are created and distributed in hopes of…

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  • Android
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InMobi Acquires HTML5 Rich Media Mobile Advertising Provider Sprout

justinmontgomery12 years ago1 mins

Independent mobile advertising giant InMobi has announced plans to acquire Sprout, a startup specializing in HTML5-based rich media mobile ad…

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  • Announcements
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AdMob Now Serving Over 2.7B Ad Requests Per Day, Launches New Tablets Ad Formats

justinmontgomery12 years ago1 mins

AdMob is celebrating the one-year anniversary of its acquisition by Google, and is announcing some impressive statistics as a result. In total,…

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  • Developer
  • Mobile Advertising
  • Mobile Apps
  • Mobile Devices
  • Mobile News
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  • Smartphones
  • Tablet Devices

Medialets Debuts “Muse,” A New Collaborative, Rich Media Mobile Advertising Platform

justinmontgomery12 years ago1 mins

Mobile advertising solutions provider Medialets today launched a brand new platform aimed at significantly reducing the time and resources it…

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  • Android
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  • Windows Phone 7

AdMob Adds Support For Windows Phone 7; HTML5 And Tablet Support For iOS/Android

justinmontgomery12 years ago1 mins

Google’s AdMob today launched several new additions to its mobile advertising platform, with the primary being the beta launch of its SDK…

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