DDB Chicago, Celtra Partner for Rich Media Mobile Advertising
On Wednesday, the team Celtra Inc. – a leader in rich media mobile advertising and analytics – announced a “strategic…
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TapIt! Debuts Proprietary RTB-Enabled Mobile Advertising Platform
It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app…
How HTML5 Is Changing Mobile Advertising
The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising. In today’s mobile world, smartphone users…
Millennial Media Details Successful RIch Media Mobile Campaign for Green Lantern Debut Across Europe
To gear up for the pan-European release of the movie Green Lantern this summer, mobile advertising powerhouse Millennial Media teamed…
Millennial Media Launches New Mobile Advertising SDKs for Android & iOS, Debuts New “Client Ads” Solution
Millennial Media announced recently that its updated its mobile advertising SDKs for both Android and iOS, as well as introduced…
IAB Debuts Initiative To Standardize Rich Media Mobile Ad Units
The IAB is trying to standardize the way rich media mobile ad units are created and distributed in hopes of…
InMobi Acquires HTML5 Rich Media Mobile Advertising Provider Sprout
Independent mobile advertising giant InMobi has announced plans to acquire Sprout, a startup specializing in HTML5-based rich media mobile ad…
AdMob Now Serving Over 2.7B Ad Requests Per Day, Launches New Tablets Ad Formats
AdMob is celebrating the one-year anniversary of its acquisition by Google, and is announcing some impressive statistics as a result. In total,…
Medialets Debuts “Muse,” A New Collaborative, Rich Media Mobile Advertising Platform
Mobile advertising solutions provider Medialets today launched a brand new platform aimed at significantly reducing the time and resources it…
AdMob Adds Support For Windows Phone 7; HTML5 And Tablet Support For iOS/Android
Google’s AdMob today launched several new additions to its mobile advertising platform, with the primary being the beta launch of its SDK…
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