TapIt! Debuts Proprietary RTB-Enabled Mobile Advertising Platform
It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app…
rich media mobile ads
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Millennial Media Launches New Mobile Advertising SDKs for Android & iOS, Debuts New “Client Ads” Solution
Millennial Media announced recently that its updated its mobile advertising SDKs for both Android and iOS, as well as introduced…
IAB Debuts Initiative To Standardize Rich Media Mobile Ad Units
The IAB is trying to standardize the way rich media mobile ad units are created and distributed in hopes of…