Self-Serve Mobile Advertising Provider Mojiva Raises $25M In New Funding
Mobile advertising provider Mojiva has raised a fresh round of funding in the amount of $25 million, according to a…
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Adobe Integrates Medialets Rich Media Mobile Advertising Platform Into Publishing Suite
Adobe and Medialets announced this morning that the former is integrating the latter’s rich media mobile ad serving platform into…
Campbell’s Says iAds More Effective Than TV Ads, Twice As Memorable
According to a new “effectiveness study” from Apple and soup-maker Campbell’s, the latter’s iAds are twice as effective as the…