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June 10, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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Retale

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MMW Exclusive: Retale Exec Talks Ad Transparency and Accountability

michael6 years ago7 mins

With heavyweights like Lyft, AT&T and others yanking ads from YouTube, transparency and accountability are at the forefront of advertiser…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News
  • Platforms

Retale Taps Alex Trottier As New Chief Product Officer

michael6 years ago2 mins

MMW learned Tuesday that Retale, a technology company that develops mobile-first shopping experiences, has just hired Alex Trottier as its…

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  • Mobile Marketing
  • Opinion

Four Marketing Developments That Mattered in 2016

Jesse Kuehn6 years ago7 mins

The following is a guest contributed post by Nels Stromborg, Executive Vice President at Retale. Marketing is always changing. Whether…

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  • Marketing Strategy
  • Opinion

Exclusive Op-Ed: 4 Ways Retailers Can Cash In On Pokémon Go

michael7 years ago6 mins

The following is a guest contributed post from Nels Stromborg, Executive Vice President of Retale. Imagine there was a holy…

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  • Announcements
  • Marketing Strategy
  • Mobile Marketing
  • News

Parents Go Mobile for Back to School Shopping

EmmaM7 years ago2 mins

85% of parents will use smartphones to help them shop for back-to-school this year. That’s the key finding released this…

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  • Marketing Strategy
  • Mobile Marketing

Survey Shows Explosion in Usage of Ad Blockers

michael7 years ago1 mins

Retale, a location-based mobile platform, announced this week the results of a commissioned study examining ad blocker adoption on PC…

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  • Mobile Advertising

Are Most Mobile Banner Ad Clicks Accidental?

MikeR7 years ago1 mins

The team at MAW probed the depths of a fascinating new report this week and the findings are likely leaving…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
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  • Technology

Mobile Marketing Driving Back-to-School Digital Shopping Surge

michael8 years ago1 mins

Mobile has never before played a more significant role in the growth of digital back-to-school shopping. According to the findings…

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  • Android
  • Announcements
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  • Mobile Analytics
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Report: Mobile Shopping Tech Continues to Baffle App Users

ChristaH9 years ago1 mins

The future of mobile shopping may already be here, but it seems the mobile shopper is still a few steps…

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