Mobile Marketing Holding Its Own Amid Recession
While advertising spend has been declining rapidly across the board, mobile marketing seems to be the only sector still holding…
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Will The Recession Force Marketers To Stick With SMS?
Almost every company and brand has significantly reduced their advertising budgets amidst the major recession we’re facing. What this means…
Blyk “Forced” Into Cutting Free Airtime For Members?
Blyk, the UK-based MVNO that offers free mobile airtime in exchange for advertising, has cut back on the amount of…
Is Mobile Marketing Largely Recession-Proof?
Advertising as a whole has taken a hit along with the economy recently, but surprisingly (or not) mobile marketing seems…