Why Marketing Needs to be Real-Time or it’s Already Out of Date
The following is a guest contributed post from Kym Reynolds, a senior marketing advisor for SmartFocus. Real-time personalization is probably…
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Mobile Web Growth: Smaato Report Says Usage Has Doubled Over Past Year
Mobile web usage is growing like kudzu in the summertime. That’s reflected in a new report from Smaato, a leading…
UberMedia Announces Location Visit Optimization — Real-Time, Location-Based Technology for Advertisers
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and…
Optimove Upgrades Personalized Customer Marketing Platform
On Tuesday at the National Retail Federation’s Annual Convention and EXPO, Optimove made a big move. The company, which serves…
Could 2015 Be the Year of the Real-Time Small Biz Mobile Marketer?
How can local businesses compete with national behemoths? According to Constant Contact., 2015 could be the year when small businesses…
Per4mance Trak Promises Mobile Advertisers Coveted Real-Time Data
4INFO, a technology firm that ostensibly exists to try to solve the challenge of mobile attribution for major brands that…
Retail Goes Real Time: Swrve Announces Data Integration, iBeacon Support
Swrve, a leader in mobile marketing automation, has announced it will support iBeacon technology that are bringing geo-targeted campaigns to…
Real Time Goes Big Time: UM, AOL Launch ‘Moments Marketing’
Looks like real time marketing is going big time. It was just announced that UM, an IPG Mediabrands agency, and…
Inside Industry Spending on Mobile, Digital Marketing
By 2017, the investment in digital marketing will be at epic all-time highs. In the Unites states, the growth of…
Foursquare In Talks With Search Engines To Index Real-Time Places Data
In an exclusive interview with the Telegraph, Foursquare co-founder Dennis Crowley said that his company was in talks with search…
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