Infographic: Just How Powerful is Programmatic RTB for Marketers?
According to a new report from Fiksu, the time has finally come to recognize the power of programmatic RTB. “Advertisers…
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OpenX Marks the Spot on Trust Index for Real-Time Bidding
This week, the team at OpenX Technologies, a provider of web and mobile advertising technology, announced that it ranked first…
Any Bids on How Well eBay's Programmatic-Only Experiment Will Work Out?
Programmatic isn’t just for bold brands anymore — it’s making inroads on e-commerce sites, including eBay, which will conduct its…
Time to Retrain the Team: Google Aims to Spend 60% on Programmatic
Lorraine Twohill, Google’s global CMO who attended the Web Summit in Dublin recently, was quoted as saying that “I want…
RTB Trend Report Shows Hot Growth in European Programmatic Marketplace
The burgeoning activity in programmatic trading was just confirmed in Adform’s RTB Trend Report for Q2 in Europe. There’s sustained…
Is Programmatic Mobile Advertising More Fraud-Resistant?
What’s bugging digital advertisers? According to Victor Malachard, whose commentary on the topic appeared at Fourth Source, it’s fraud. Among…
Xaxis Sync Brings Cross-Platform Marketing Opportunities to Asia
Mobile devices have become so ingrained in our daily lives that they are used just as frequently at home —…