Programmatic Ad Software Solutions Provider Announces PreVid
GetIntent, a provider of programmatic advertising software solutions, announced today that PreVid, a proprietary fill-rate optimization algorithm-as-a-service, has completed closed…
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Op-Ed: The Programmatic Model is a Marketing Tactic that Cannot be Ignored
In today’s digital ecosystem, the programmatic model is a marketing tactic that cannot be ignored. It has become a keystone…
Top Programmatic Marketing Platform Gets Political
Late last week, Rocket Fuel Inc. — a leading Programmatic Marketing Platform provider — confirmed to MMW that Amanda Whiteman,…
AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers
AppLift has just released the study, “Fighting Mobile Fraud In The Programmatic Era,” revealing that more than a third of…
Connected TV Will Surge by End of 2015; Programmatic Monetization Growing
Connected TV (CTV), one source of streaming video that the sector has been slow to monetize via advertising, is moving…
Mobile Web Growth: Smaato Report Says Usage Has Doubled Over Past Year
Mobile web usage is growing like kudzu in the summertime. That’s reflected in a new report from Smaato, a leading…
The Big Problems with Programmatic? Transparency and Placement
eMarketer estimates that programmatic ad spending in the US is going to rise almost 50% this year, to nearly $15…
Industry’s First Programmatic Multichannel Mobile Marketing Cloud Launches at MWC 2015
On Monday, innovation was off to the races as a host of companies large and small descended on Barcelona, Spain…
Taking the Problematic Out of Programmatic with Advanced RTB Technology
Adiant and Zemanta have teamed up to introduce new technology that could help many modern-day marketers. Adiant, which owns the…
MMW Exclusive: adMobix CEO Talks the Future of Programmatic
This week, MMW caught up with Kent Keilback, CEO OF adMobix, to discuss the future of programmatic, its potential pitfalls,…