Parks Associates Archives - Mobile Marketing Watch

Parks Associates: 92% of U.S. Car Owners Perform Activities Requiring Mobile While Driving

michael3 mins

It’s both a staggering and scary statistic. IoT research firm Parks Associates announced new connected car research this showing that…

Kevin Matthies5 mins

Press Release: Parks Associates today announced new smart home research showing that the adoption rate of smart speakers with voice…

michael2 mins

New consumer research from Parks Associates shared with MMW finds a continued decline in the adoption rate for desktop computers….

michael1 mins

The following is a guest contributed post from Harry Wang, Director Research at Parks Associates. Parks Associates consumer research reports…

ChristaH1 mins

Fresh research from Parks Associates has revealed that more than 40 percent of new security monitoring subscribers are signing with…

Barton1 mins

Since smart watches took off with a bang when early adopters purchased them sight-unseen and value-unknown, sales have generally slumped….

MikeR1 mins

Parks Associates has announced new Internet of Things (IoT) research indicating that nearly 4 percent of U.S. households will have…

michael1 mins

Some of the biggest names in mobile and technology are coming out for a major conference that gets underway next…

michael1 mins

According to the findings of a new consumer research report from the international research firm Parks Associates, more than half…