Uber Drivers Ready to Test Drive Pandora’s Five-Star Listening Experience
This week, Pandora announced it’s changing the way people enjoy music in their cars by partnering with Uber. A match…
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Pandora Pushes Forward with Innovative Native Mobile Ad Effort
Earlier this week, MMW was briefed by the team at Pandora about their new visual ad experience – a series…
New Study Suggests Advertisers May Want to Tune Out AM/FM Radio and Target Streaming Platforms Like Pandora
Radio advertising is far from dead. But it certainly has evolved. Without question, reaching consumers while they listen to music…
First Look: Pandora White Paper Reveals the Power of Unforgettable Experiences
This week, MMW was privy to an exclusive first look at a new white-paper from Pandora that explores the importance…
Pandora to Expand Listening Experience After Acquiring Key Assets From Rdio
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and…
Music Streaming Giant Goes Programmatic
Pandora, the juggernaut Internet radio service, says its display inventory is now available for programmatic buying across smartphones and tablets….
Apple’s Next Venture Won’t Be Music to the Ears of Spotify, Pandora
If sources at the Wall Street Journal are correct, Apple will be singing a sweet tune on stage next week…
Pandora CFO Says iTunes Radio is a Threat
Pandora CFO Mike Herring sees Apple’s new iTunes Radio platform as a formidable challenger to the Internet radio empire Pandora…
Pandora Picks Former Microsoft Exec for New CEO
Pandora has just streamed a former Microsoft executive into the big chair. After a CEO search that has spanned much…
Pandora Lifts Limit On Free Mobile Listening
It’s music to the ears of Pandora fans. Pandora, a well-known and hugely popular internet radio service, today announced it…