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March 27, 2023
Mobile Marketing Watch

Mobile Marketing Watch

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OTT

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mParticle Expands Data Capabilities to OTT Video

EmmaM6 years ago2 mins

MMW learned Tuesday that mParticle — “the API for Growth” — announced it has launched support for data collection within…

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  • Announcements
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Tru Optik Releases Advertising Platform Built For OTT

EmmaM6 years ago3 mins

Tru Optik, a media-intelligence and ad-tech company, wants to be the “salvation of the media industry” by bringing the precision…

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  • Announcements
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All Downhill Now? Messaging Revenues Expected to Decline by $600 Million

Barton8 years ago1 mins

Juniper Research is out with new research that suggests the messaging market will decline from $113.5 billion in 2014 to…

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Parks Associates Report: Broadband Households More Inclined to Cancel Pay-TV When OTT Available

MikeR8 years ago1 mins

It’s long been the dream of some consumers that, instead of buying a package of programming that includes a whole…

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What’s Up? Mobile Spam on WhatsApp

michael8 years ago1 mins

The unnerving trend of mobile spam proliferation has found its way to WhatsApp in no short supply. The latest research…

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Analysts Look at What Lies Ahead for Mobile Operators in the New Year

MikeR8 years ago1 mins

In a new report from Current Analysis — Fifteen Predictions for Consumer Services in 2015 — researchers and analysts forecast…

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Net Neutrality: No One Wants to Be Stuck in the Slow Lane

Barton9 years ago1 mins

No one wants to be stuck in the slow lane — not on the road, not at the grocery store….

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Report: Global SMS Revenues May Dip

michael9 years ago1 mins

Researchers at Informa Telecoms & Media estimate that worldwide SMS revenues will fall by $23 billion by 2018 Over the…

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  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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