O2 Touts Major Social Media Score
Telecoms provider O2 has reason for celebration. The company, MMW has learned, is one of the utility industry’s fastest growing…
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SMS for Emergencies Taking Off Across Europe
SMS use in times of emergency is being embraced by government officials in Glasgow, Suffolk and Yorkshire. And now it’s…
O2 UK Sees 23 Percent of its Subscribers Opt-In to its “O2 More” Mobile Marketing Service
UK-based mobile operator Telefonica O2 announced recently that more than six million of its subscribers — or a full 23…
London Gym Sees 1,121 Sign-Ups And 2,690 Percent ROI From Location-Based SMS Campaign
UK mobile operator O2 has published results from a wildly successful location-based SMS campaign in London that drove revenues of more…
O2’s SMS Opt-In Service Reaches 2 Million Subscribers And Over 1,000 Advertisers
UK-based mobile operator O2 is seeing huge success with its “O2 More” SMS advertising service, announcing that it now has…
NAVTEQ Location-Based Marketing Campaign Sees 20% CTR, 40% Post-Click Engagement
NAVTEQ announced today that a first-of-its-kind location-based marketing campaign for O2 in the U.K.netted impressive results across the board. The…
Placecast And UK-Operator O2 Partner For Location-Based Mobile Advertising
In the first instance of a wireless operator using its closely guarded user location data for mobile advertising, UK-based O2…
Highly Targeted SMS Push For Banking Mobile App Results In 20% Response Rate
Defining a well thought-out, highly relevant and targeted mobile campaign can produce benefits that far outweigh any other medium, as…
UK Mobile Carriers Pool User Data For Mobile Marketing
The UK’s GSM Association announced at Mobile World Congress yesterday that it will pool user’s usage data to better prepare…
Survey: Mobile To Become Most Prominent By 2013?
A report put out recently by UK OpCo Telefonica O2 suggests that mobile marketing could become the most prominent form…