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March 27, 2023
Mobile Marketing Watch

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O2

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O2 Touts Major Social Media Score

MikeR8 years ago1 mins

Telecoms provider O2 has reason for celebration. The company, MMW has learned, is one of the utility industry’s fastest growing…

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  • Announcements
  • Marketing Strategy
  • Mobile Apps
  • News
  • Platforms
  • Resources
  • Smartphones
  • SMS / Text
  • Technology

SMS for Emergencies Taking Off Across Europe

michael10 years ago1 mins

SMS use in times of emergency is being embraced by government officials in Glasgow, Suffolk and Yorkshire. And now it’s…

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  • Mobile Advertising
  • Mobile Coupons
  • Mobile Devices
  • Mobile Marketing
  • Mobile Networks
  • Mobile News
  • Mobilize
  • Smartphones

O2 UK Sees 23 Percent of its Subscribers Opt-In to its “O2 More” Mobile Marketing Service

justinmontgomery12 years ago1 mins

UK-based mobile operator Telefonica O2 announced recently that more than six million of its subscribers — or a full 23…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Devices
  • Mobile Marketing
  • Mobile News
  • Mobilize
  • SMS / Text

London Gym Sees 1,121 Sign-Ups And 2,690 Percent ROI From Location-Based SMS Campaign

justinmontgomery12 years ago1 mins

UK mobile operator O2 has published results from a wildly successful location-based SMS campaign in London that drove revenues of more…

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  • Announcements
  • Marketing Strategy
  • MMS
  • Mobile Advertising
  • Mobile Devices
  • Mobile Marketing
  • Mobile Networks
  • Mobile News
  • SMS / Text
  • Wireless Carriers

O2’s SMS Opt-In Service Reaches 2 Million Subscribers And Over 1,000 Advertisers

justinmontgomery12 years ago1 mins

UK-based mobile operator O2 is seeing huge success with its “O2 More” SMS advertising service, announcing that it now has…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Devices
  • Mobile Internet
  • Mobile Location
  • Mobile Marketing
  • Mobile News
  • Symbian

NAVTEQ Location-Based Marketing Campaign Sees 20% CTR, 40% Post-Click Engagement

justinmontgomery12 years ago1 mins

NAVTEQ announced today that a first-of-its-kind location-based marketing campaign for O2 in the U.K.netted impressive results across the board. The…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Devices
  • Mobile Location
  • Mobile Marketing
  • Mobile News
  • Mobile Partners
  • Proximity
  • SMS / Text

Placecast And UK-Operator O2 Partner For Location-Based Mobile Advertising

justinmontgomery12 years ago1 mins

In the first instance of a wireless operator using its closely guarded user location data for mobile advertising, UK-based O2…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile News
  • Mobile Partners
  • News
  • SMS / Text

Highly Targeted SMS Push For Banking Mobile App Results In 20% Response Rate

justinmontgomery13 years ago3 mins

Defining a well thought-out, highly relevant and targeted mobile campaign can produce benefits that far outweigh any other medium, as…

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  • News

UK Mobile Carriers Pool User Data For Mobile Marketing

justinmontgomery14 years ago3 mins

The UK’s GSM Association announced at Mobile World Congress yesterday that it will pool user’s usage data to better prepare…

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  • Marketing Strategy
  • News

Survey: Mobile To Become Most Prominent By 2013?

justinmontgomery14 years ago2 mins

A report put out recently by UK OpCo Telefonica O2 suggests that mobile marketing could become the most prominent form…

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