O2 Touts Major Social Media Score
Telecoms provider O2 has reason for celebration. The company, MMW has learned, is one of the utility industry’s fastest growing…
Telecoms provider O2 has reason for celebration. The company, MMW has learned, is one of the utility industry’s fastest growing…
UK-based mobile operator Telefonica O2 announced recently that more than six million of its subscribers — or a full 23…
UK mobile operator O2 has published results from a wildly successful location-based SMS campaign in London that drove revenues of more…
UK-based mobile operator O2 is seeing huge success with its “O2 More” SMS advertising service, announcing that it now has…
NAVTEQ announced today that a first-of-its-kind location-based marketing campaign for O2 in the U.K.netted impressive results across the board. The…
In the first instance of a wireless operator using its closely guarded user location data for mobile advertising, UK-based O2…
Defining a well thought-out, highly relevant and targeted mobile campaign can produce benefits that far outweigh any other medium, as…
The UK’s GSM Association announced at Mobile World Congress yesterday that it will pool user’s usage data to better prepare…
A report put out recently by UK OpCo Telefonica O2 suggests that mobile marketing could become the most prominent form…