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March 27, 2023
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nielsen

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Nielsen Launches First Person-Level TV DMP

michael5 years ago3 mins

Nielsen announced Tuesday that it will leverage Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and…

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  • Announcements
  • News

Nielsen Confirms Presence at Upcoming Conferences

Kevin Matthies6 years ago1 mins

This week, MMW learned that Nielsen Holdings plc will attend the following investor conferences during the month of February: On…

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  • Mobile Advertising
  • Mobile Advertising Campaigns
  • virtual reality

Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads

EmmaM6 years ago6 mins

Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality…

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  • Mobile Marketing

Nielsen Nugget: Technological Changes Drive Changes in Media Usage

Barton7 years ago1 mins

There’s an interesting graphic this week from respected media measurement company Nielsen. The graphic tells the story of the “current…

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  • News
  • Platforms
  • Technology

Nielsen and Bridge Marketing Announce Mobile Focused Collaboration

MikeR7 years ago1 mins

Big news from Nielsen this week. The Nielsen Marketing Cloud has announced a mobile data collaboration with Bridge Marketing (Bridge),…

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  • Announcements
  • Marketing Strategy
  • News

Nielsen Takes on ‘Viewability Challenge’

michael7 years ago2 mins

On Wednesday, Nielsen announced that clients can choose a viewability provider within Nielsen Digital Ad Ratings to create “viewable, human,…

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  • Announcements
  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • News
  • Platforms

Nielsen Catalina Solutions Releases CPG-Industry Benchmarks for Advertising Return Across Media

michael7 years ago1 mins

Nielsen Catalina Solutions (NCS), a company that aims to help CPG marketers optimize return on advertising spend (ROAS) with in-store…

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  • Marketing Strategy
  • Mobile Marketing

Nielsen Launches Marketing Cloud to Assist in How Marketers Effectively Connect with Consumers

michael7 years ago1 mins

MMW was briefed Tuesday by the team at Nielsen in response to their launch of the Nielsen Marketing Cloud, empowering…

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  • Mobile Marketing

Nielsen Scores Deal for Dish Set-Top-Box Data

Kevin Matthies7 years ago1 mins

This week, Nielsen and DISH Network L.L.C. announced a multi-year agreement to “enrich Nielsen’s industry-leading national and local TV ratings…

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  • Announcements
  • News

Nielsen Acquiring Informate Mobile Intelligence

MikeR7 years ago1 mins

Nielsen has confirmed to MMW that it has completed its acquisition of Informate Mobile Intelligence, a provider of mobile usage…

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