Mozenda Gives Marketers a Look at The Web Scraping Process
Utilizing data in the formulation and execution of a marketing campaign is vitally important today. But while the practice of…
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Dear Data: Where Do You Come From?
It’s a note we’ve struck on more than one occasion: the importance of data in the modern era of digital…
I Spy Meets the Internet: Why Scraping for Business Intelligence is a Smart Move
Forget the trench coat and the magnifying glass. If you want to “spy” on businesses these days, one of the…
Hottest New Year Trend? Digging into the Benefits of Big Data
You’ll be reading a lot of stories about the “hottest trends for 2015.” Let us join the chorus. Our take?…
Big Data is Here. Here’s How to Take Advantage of It to Grow Your Business
While the debate still rages about privacy issues, the fact is that Big Data is here and here to stay….
Does Size Matter? Time to Demystify the Data Dilemma
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace,…
The Zen of Big Data: How the Details Help Marketers Promote the Big Idea
As wise marketers have always known, there’s no substitute for inspiration. It’s a human skill — the one that created…