Infographic: Just How Powerful is Programmatic RTB for Marketers?
According to a new report from Fiksu, the time has finally come to recognize the power of programmatic RTB. “Advertisers…
Mobile RTB
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Mobile Ad Network Literally Going Mobile This Fall
MMW has learned that StartMeApp, the global mobile ad network and Latin America’s established leader in mobile advertising, is about…
Mobile Advertising Roundup: 5 Must Read Articles
What to know what’s hot and who’s hot in mobile advertising right now? Check out this week’s mobile advertising news…
Mobile Advertising: Reflecting on a Big Summer of Big Headlines
It has been a busy and bustling summer of major headlines and developments in mobile advertising. Here are some of…
Millennial Media Announces Surprise Acquisition of Jumptap
In a surprise move turning heads today, Millennial Media just announced it’s acquisition of Jumptap. The deal effectively unites two…
Here’s What’s Happening in Mobile
In case you missed it, here are some of the top stories in mobile we’ve been following this week. Infographic:…
The Rise of Mobile RTB
Last spring at MediaPost’s OMMA RTB conference, IDC analyst Karsten Weide once again bemoaned why RTB in mobile still wasn’t…