Opinion: Why You Have Your Mobile Metrics Wrong
The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes we have to pinch…
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This is Why Mobile Metrics Aren’t Working
The following is a guest contributed post by Frederic Joseph, S4M‘s COO. Most would probably agree with the statement that…
'Actionable' Brand Metrics in Store for Mobile Advertising
Aiming to expand the capabilities of brand metrics offered by their company, comScore, says that “actionable brand metrics” for mobile…
Mobile App Economy Still Stymied by Mediocre Metrics
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
Instagram Denies Scary Rumor About Subscriber Losses
Instagram has had a rough close to 2012. First, the photo sharing service was forced to backpedal on its revamped…
comScore: 234M Americans Now Own Mobile Devices, 90M of Which Being Smartphones
According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with…
Flurry Launches Version 3.1 of its Mobile Analytics Solution, Adds Numerous Time-Based Metrics
It was announced today that mobile analytics powerhouse Flurry has introduced Analytics 3.1 — the latest version of its popular…
Show Me the (Mobile) Money, Why the Dollars are in the Data
The following is a guest post by Inbar Chap, CEO, DMG – DSNR Media Group. Mobile opportunities abound for direct responders,…
Smaato Turns 5: Now Serves 16+ Billion Mobile Requests Per Month With 7K Publishers
Smaato recently reached an important milestone in the mobile advertising industry – it reached the five year mark. Celebrating its…
Medialets Partners With Dynamic Logic For Unique Analysis & “Actionable Insight”
Medialets today announced a new partnership with Dynamic Logic, a mobile advertising metrics firm that provides a unique analytics platform…