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March 27, 2023
Mobile Marketing Watch

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mobile metrics

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Opinion: Why You Have Your Mobile Metrics Wrong

michael5 years ago7 mins

The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes we have to pinch…

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  • Mobile Marketing
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This is Why Mobile Metrics Aren’t Working

michael7 years ago1 mins

The following is a guest contributed post by Frederic Joseph, S4M‘s COO. Most would probably agree with the statement that…

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'Actionable' Brand Metrics in Store for Mobile Advertising

MikeR9 years ago1 mins

Aiming to expand the capabilities of brand metrics offered by their company, comScore, says that “actionable brand metrics” for mobile…

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Mobile App Economy Still Stymied by Mediocre Metrics

jaredreitzin10 years ago1 mins

eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…

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Instagram Denies Scary Rumor About Subscriber Losses

michael10 years ago1 mins

Instagram has had a rough close to 2012. First, the photo sharing service was forced to backpedal on its revamped…

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comScore: 234M Americans Now Own Mobile Devices, 90M of Which Being Smartphones

justinmontgomery11 years ago1 mins

According to new data out from comScore, the total number of Americans who own mobile devices now tops 234M, with…

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Flurry Launches Version 3.1 of its Mobile Analytics Solution, Adds Numerous Time-Based Metrics

justinmontgomery11 years ago1 mins

It was announced today that mobile analytics powerhouse Flurry has introduced Analytics 3.1 — the latest version of its popular…

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  • Marketing Strategy
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  • Mobile Marketing

Show Me the (Mobile) Money, Why the Dollars are in the Data

justinmontgomery12 years ago1 mins

The following is a guest post by Inbar Chap, CEO, DMG – DSNR Media Group. Mobile opportunities abound for direct responders,…

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Smaato Turns 5: Now Serves 16+ Billion Mobile Requests Per Month With 7K Publishers

justinmontgomery13 years ago1 mins

Smaato recently reached an important milestone in the mobile advertising industry – it reached the five year mark.  Celebrating its…

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Medialets Partners With Dynamic Logic For Unique Analysis & “Actionable Insight”

justinmontgomery13 years ago2 mins

Medialets today announced a new partnership with Dynamic Logic, a mobile advertising metrics firm that provides a unique analytics platform…

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