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March 27, 2023
Mobile Marketing Watch

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Upland Software’s Acquisition of Waterfall Underscores Growth Opportunities for Mobile Messaging

michael6 years ago3 mins

Don’t go chasing Waterfalls? Not if you’re Upland Software. Late last week, Upland Software, Inc. — a powerhouse in cloud-based…

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  • Mobile Marketing
  • Opinion

Understanding The New Era of Mobile Messaging

michael6 years ago9 mins

The following is a guest contributed post from Rob Malcolm, SVP Marketing at CLX Communications. There are more mobile messages…

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  • Marketing Strategy
  • Mobile Apps
  • Mobile Marketing

Report: Smart Mobile Messaging Doubles App Retention

Kevin Matthies7 years ago1 mins

Brands can double mobile user retention rates with smart messaging, according to the latest industry benchmark released by Kahuna. Per…

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  • Announcements
  • Marketing Strategy
  • Mobile Devices
  • News
  • Platforms
  • Smartphones
  • SMS / Text
  • Technology

SMS Helps Draw Blood in Europe

EmmaM8 years ago1 mins

Surprisingly, blood donation rates are on the decline in developed nations around the world. It is for this reason that…

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  • Marketing Strategy
  • Mobile Marketing
  • SMS / Text
  • Technology

Mobile Messaging Gets the Nod from Thriving Young Las Vegas Casino Resort

michael8 years ago1 mins

Gravit8 Marketing, an end-to-end mobile marketing technology company, is rolling out the launch of its relationship with SLS Las Vegas,…

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  • Mobile Devices
  • Mobile Social
  • News
  • Platforms
  • Technology

Secure Messaging Platforms Evaluated by EFF

michael8 years ago1 mins

The Electronic Frontier Foundation has published a thorough new analysis of electronic messaging systems. Shared with MMW on Wednesday, the…

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  • Marketing Strategy
  • Mobile Devices
  • Mobile Marketing
  • Platforms
  • Smartphones
  • SMS / Text
  • Technology

Moving Mobile Users with Messages that Matter

michael9 years ago1 mins

Most consumers today carry at least one mobile device. Marketers have rushed to capitalize on this development. Rightly so. However,…

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  • Announcements
  • Mobile Devices
  • Mobile Software
  • News
  • Platforms
  • Resources
  • Smartphones

BlackBerry Taking a Fresh Look at Secure Mobile Messaging

michael9 years ago1 mins

Despite losing its competitive posturing in the modern smartphone industry, BlackBerry is endeavoring to remain on the cutting edge of…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Advertising Campaigns
  • Mobile Marketing
  • Mobile Social
  • News
  • Platforms
  • Smartphones

Understanding Marketing Message Overload

michael9 years ago1 mins

In the book “Information Anxiety,” author Richard Wurman claimed that a weekday edition of The New York Times contains more…

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  • Announcements
  • Marketing Strategy
  • Mobile Devices
  • Mobile Social
  • News
  • Platforms

Tango Teams Up with Content Providers to Augment Mobile Experience

MikeR9 years ago1 mins

On Tuesday, the team at Tango – a mammoth mobile messaging service with more than 200 million registered members –…

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