Attention, Mobile Marketers: Gen X Easy to Reach Both Online and Via TV
It turns out that Gen X consumers — because of their consistent digital usage habits — are among the most…
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Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put…
Mobile Marketers: Are You Near Me Now?
It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness. Back…
The Mobile User and Mobile Marketers: Miles Apart
The following is a guest post by Jason Wells, the CEO of ContactPoint. The executive summary of this year’s Chief…
Using Mobile To Put The “R” Back in CRM
The following is a guest post from Neil Rosen – the Founder & CEO of eWayDirect. The internet is moving…
Mobile Internet Content Coalition (MICC) Puts Call Out To Recruit New Members
The Mobile Internet Content Coalition (MICC) is a non-profit advocacy group that we’ve covered many times before over the past…
The Rush To Complexity – Why Mobile Marketers Shouldn’t Overlook SMS
There was an excellent article published today that detailed why the simplicity of SMS shouldn’t be overlooked in a world…
Survey: Lack Of ROI and Education To Blame For Those Hesitant Of Mobile Marketing
It’s easy to get caught up in the concepts of mobile marketing and advertising when you’re heavily involved and knowledgeable…