The New Way to Receive Discounts from Your Favorite Retailers: Swirl Network’s Beacon Marketing
Retailers are always on the lookout for the most effective ways to reach shoppers via off-line, online, and mobile marketing….
Mobile Location
Read More
Mobile Marketers: Are You Near Me Now?
It was more than a decade ago that the ubiquitous phrase “Can you hear me now?” invaded American consciousness. Back…
Indoor Location Installations Could Break Records This Year
ABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout…
PayPal Wants to Know Where You’re Shopping
PayPal, in a bid to find out exactly who’s viewing the ads on their ad network, has linked up with…
The United Nations Turns to iBeacon
iBeacon, the indoor positioning system described by Apple as a “new class of low-powered, low-cost transmitters” that enables push notifications…
More Companies Focusing on Geo-Targeted Mobile Advertising
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using…
Verve Issues Report on Location Powered Mobile Advertising
On Thursday, Verve Mobile published a new “State of the Market: Location Powered Mobile Advertising” report. In it, the well-respected…
YFind Introduces Groundbreaking Shopper Analytics Dashboard
On Monday, indoor positioning company YFind Technologies rolled out an innovative new solution for retail that has plenty of marketers…
BIA/Kelsey: Mobile Local Ad Revenues to Reach $9.1 Billion in 2017
On Thursday, BIA/Kelsey issued a new forecast which suggests that U.S. mobile local advertising revenues will grow from $1.2 billion…
Millennial Media Highlights Mobile Social Activity by Location on Super Bowl Sunday
Millennial Media published some intriguing new data on Monday regarding mobile social activity by location during the recent Super Bowl…