Millennial Media Campaign for Hyundai Proves Double-Digit Lift In Brand Favorability
In its recent “Millennial Monthly” update, Millennial Media showcased a recent campaign developed for Hyundai that shows how brands can…
mobile engagement
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Medialets Publishes In-App Rich Media Benchmarks Showing Impressive Performance
Medialets, a leading provider of rich media mobile advertising, today published its latest “Data Spotlight” report which covers impressive benchmark…
Toyota Leverages “SnapTag” Mobile Image Recognition To Engage Users At LA Auto Show
To engage mobile users at this year’s Los Angeles Auto Show, Toyota leveraged an image-recognition technology by a company called…
Infographic: Rich Media Video Ads On iPad Produce 11 Times Higher CTR
Mobile ad-network Mobclix has kicked off a monthly series of infographics detailing the different mobile platforms and subsequent engagement from…