Facebook Mobile Ads ‘More Engaging’ Than Twitter Ads
Facebook is starting to win some confidence from mobile advertisers. And with good reason. A new study from TBG Digital…
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Whitepaper: A Realistic View of Mobile Advertising in Canada; Benchmarks & Stats
While Canadians are all about microblogging and social media, recent numbers indicate they don’t care much for mobile marketing and…
Study: Banner Ads on Mobile Devices See Higher CTR Than On PCs
There’s been a lot of debate regarding CTR for banner ads on mobile devices. Many argue that mobile users click…
Infographic: Mobile Advertising Click-Through, Battle of the Sexes
Our friends over at Inneractive have published their latest infographic for August, this time with a focus on mobile advertising…
Nielsen: Android Users Click The Most Ads, Followed By Windows Mobile And iOS
Nielsen today released a new study in conjunction with the AppNation conference in San Francisco regarding users who click ads…
Smaato Turns 5: Now Serves 16+ Billion Mobile Requests Per Month With 7K Publishers
Smaato recently reached an important milestone in the mobile advertising industry – it reached the five year mark. Celebrating its…
Symbian, Feature Phones Lead Mobile Ad CTR, 3X Higher Than iPhone
While the iPhone and Android platforms seem to garner all the attention in terms of mobile advertising these days, it’s the Symbian platform and feature phones in general…
Android Having CTR Problems? Dropped By 50% In March
Judging mobile OSs by CTR is most likely of little importance to most people, but for mobile advertisers it’s a…
Millennial Media Releases 2009 “Year-In-Review” S.M.A.R.T Report
Millennial Media is the first to admit its feelings towards 2009 being the so-called “year of mobile,” as opposed to…
Symbian Responds To Report That It’s Leading The Game In Mobile CTR
Last week, Smaato released a report detailing mobile click-rates for the varying mobile operating systems, in which Symbian was deemed…