Going Beyond Geo-Location is Critical in Mobile Targeting
It goes without saying that geo-targeting is widely deemed critical to modern mobile marketing. But a a “lack of personalization”…
mobile coupon redemption
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Associated Press Debuts “iCircular” to Push Coupons to Mobile Users of Newspaper Apps
It was announced recently that the Associated Press (AP) has debuted a new service aimed at serving up coupons within…
One in Ten Users Redeem Mobile Coupons
A new report out from eMarketer indicates continued uptick in the popularity of mobile coupons, indicating that one in ten…