Study: Banner Ads on Mobile Devices See Higher CTR Than On PCs
There’s been a lot of debate regarding CTR for banner ads on mobile devices. Many argue that mobile users click…
mobile click-through rate
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Smaato Mobile Click-Through Report: Android Tops Apple
Smaato, a mobile-ad optimization startup, has released its latest “Mobile Advertising Metrics Report” for January, in which it compares leading…