Mondelez Touts Mobile Marketing Initiative
Mondelez International is taking an unexpected step into mobile marketing territory. The company made the announcement during New York’s Advertising…
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Mobile Marketing Association Publishes ‘Brand Marketer’s Guide to the Mobile Web and Mobile Apps’
On Tuesday, The Mobile Marketing Association (MMA) published a read marketers everywhere will want to put on their readings glasses…
GEICO Debuts iAd Dedicated Nearly Entirely To Mobile Branding Efforts
GEICO has debuted its iAd mobile advertisement after months of planning and design, putting to use its position as a…
r2integrated Develops Unique Quadrant To Predict The Future Of Your Brand’s Mobile Apps
r2integrated, an internet marketing and technology firm, has developed a simple and innovative tool to help brands plot the future…
Study: Big Name Retailer’s Mobile Sites Prove Unstable, Slow For Consumers
A new consumer survey has found that large retailers’ mobile sites have been deemed slow, unresponsive and unstable by respondents-…
’09 MMA Forum Opens Focusing On Branding, Social Media
The 2009 Mobile Marketing Association (MMA)’s Forum opened yesterday in New York City to bring together industry experts and executives…