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How Mobile Apps Can Turn GDPR into a Competitive Advantage

michael9 mins

The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the…

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  • Mobile Apps

New AppsFlyer Report Points to $700-$800 Million Lost to Fraud in Q1 2018

ChristaH1 mins

This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps…

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  • Mobile Advertising

Nick Kohlschreiber Predicts Smart Apps to Lead Advertisement Sales in 2018

michael2 mins

It is no surprise that the amount of digital media consumed by shoppers and individuals has skyrocketed in the past…

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  • Mobile Apps
  • Mobile Marketing

Ad-tech Company Calldorado Makes Key Acquisition in App Publishing Space

michael2 mins

Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia…

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  • Mobile Apps
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Ionic Brings App Development Suite to Teams and Enterprises

michael2 mins

Ionic, maker of the popular open source Framework for building cross-platform mobile and progressive web apps, has launched a suite…

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  • Mobile Apps

TUNE, Google Team Up To Help Stop App Install Fraud

michael4 mins

TUNE, a global powerhouse in mobile marketing measurement, has just unveiled the results of a joint effort with Google that…

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  • Marketing Strategy
  • Mobile Apps
  • Mobile Marketing

Creative Strategies to Increase Mobile App Adoption

michael6 mins

There are several well-known methods of increasing adoption and retention for mobile apps. Ensuring the onboarding process is as simple…

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  • Mobile Advertising
  • Mobile Apps

Baidu to Hold ‘Mobile Leap’ Workshop for App Publishers Next Month

michael2 mins

MMW learned today that Baidu, Inc. — the leading Chinese language internet search provider — will hold a new workshop…

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  • Mobile Advertising
  • Mobile Apps

PushSpring Teams with Pinsight to Expand Audience Targeting Data

michael2 mins

PushSpring, a leading independent app-based mobile audience platform, announced ahead of the weekend a new data offering from Pinsight, the…

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  • Mobile Apps

VertaMedia Launches Holistic Demand Management Platform for Publishers

Kevin Matthies3 mins

MMW connected this week with the team at VertaMedia, an award winning global video technology solution provider. The company has…

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