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MMA Announces Finalized Measurement Guidelines For Mobile App, Web Advertising

michael10 years ago1 mins

On Thursday, the Mobile Marketing Association (MMA), the Interactive Advertising Bureau  (IAB) and the Media Rating Council (MRC) announced the…

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TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization

justinmontgomery11 years ago1 mins

Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get…

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On The ‘Lookout’ For Aggressive Mobile Advertising

michael11 years ago1 mins

With the goal of keeping mobile advertising responsible and as non-intrusive as possible, mobile security firm Lookout is behind a…

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Mobclix Index: Android & iOS Users More Engaged With Apps At Night, More Engaged With Ads In The Morning

justinmontgomery12 years ago1 mins

Mobile advertising provider Mobclix has published it’s latest infographic as part of its “Mobclix Index” series for June, outlining some…

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Greystripe Sees 200% Growth Spike For “iFlash” Ads Following iAds Announcement

justinmontgomery13 years ago1 mins

Even though sticker shock is weighing down excitement for the upcoming launch of Apple’s iAd mobile advertising platform, other providers…

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  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
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