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Mobile Analytics

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The Zen of Big Data: How the Details Help Marketers Promote the Big Idea

michael1 mins

As wise marketers have always known, there’s no substitute for inspiration. It’s a human skill — the one that created…

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New Study by Forrester Shows Drastic Room for Improvement in Profiling Mobile Consumers

ChristaH1 mins

There is no doubt about it, we are in the midst of a mobile revolution. While marketers of all industries…

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  • Announcements
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Yahoo Earns 'Flurry' of Headlines After Latest Acquisition

MikeR1 mins

Yahoo and Flurry are now one. On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the…

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Celtra Advocating New AdCreator Analytics

MikeR1 mins

Representatives for Celtra recently briefed MMW on their release of the new AdCreator analytics, which includes cross-screen viewability metrics, accidental…

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The Mobile Browser is Lost at Sea?

MikeR1 mins

Mobile analytics company Flurry says that most mobile users now spend more time than ever before engaged with their smartphones…

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  • Android
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New Report Probes The Future of App Monetization

ChristaH1 mins

App Annie and IDC are exploring the future of app monetization in a new report – “Mobile Advertising and Monetization…

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Marketers Gaining More Enterprise-Class Tools for Mobile

MikeR1 mins

With each passing year, marketers increasingly focused on mobile gain access to newer and more sophisticated tools that enable them…

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Acquisitions of Mobile Analytics Companies Accelerating

MikeR1 mins

Despite being less than two months into this New Year, the number of acquisitions and mergers taking place in the…

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  • Announcements
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MMW Op-Ed: Super Bowl XLVIII Changes the Mobile Ad Space

michael1 mins

The following is a guest contributed post from Matthijs Keij, Co-founder & CEO of FlxOne. The Big Game is history…

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  • Android
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Distimo Publishes 2013 Global App Stores Year in Review

ChristaH1 mins

Distimo, a leading app store analytics company tracking 3 billion quarterly downloads for 20,000 worldwide developers, shared with MMW on…

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