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Drum Roll Please: The Most Effective Mobile Ad Unit Is…

michael7 years ago2 mins

Ahead of the long holiday weekend, Smaato released its latest quarterly global trends in mobile advertising report. According to the…

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IAB Debuts Initiative To Standardize Rich Media Mobile Ad Units

justinmontgomery12 years ago1 mins

The IAB is trying to standardize the way rich media mobile ad units are created and distributed in hopes of…

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AdMob Now Serving Over 2.7B Ad Requests Per Day, Launches New Tablets Ad Formats

justinmontgomery12 years ago1 mins

AdMob is celebrating the one-year anniversary of its acquisition by Google, and is announcing some impressive statistics as a result. In total,…

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