The 5 Rs for Advertising Success in Emerging Markets
The following is a guest contributed post from Lance Johnson, Vice President of Business Development, North America, for Vserv.mobi. Advertising…
mobile advertising strategy
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You Can't Play with Your Food, But You Can Play with Your Mobile Ads
When it comes to effective mobile advertising, interactivity is the name of the game. And that’s exactly why one of…
Can You Really Take the Guesswork Out of Mobile Advertising?
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
Video: Why Should You Make Mobile Mandatory in Your Marketing?
The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile…
Going Beyond Geo-Location is Critical in Mobile Targeting
It goes without saying that geo-targeting is widely deemed critical to modern mobile marketing. But a a “lack of personalization”…
Survey: Airpush in Position to Dominate Mobile Ads Next Year
A recent informal poll among professional marketers and advertisers in the digital space keeps producing one name as the mobile…